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In 2016, a newly founded company called Nopeet approached Yellowtail with the request that we together develop their first set of sports shades, as well as set the foundation stone for the product design language of their whole brand and its future products. We set out to design a set of glasses with adjustable temples and a durable construction with looks that would stand the test of time. The result became our combined vision of the future, the #2025.
The model has since then become an icon on the street culture and music scenes, and is a top pick among cyclists as well.
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